Travis Clinger

CANNES — Panelists discussed how streaming TV providers are adapting to changing viewer habits and advertiser needs. With cookie deprecation looming, TV companies are leveraging first-party data and developing attribution capabilities to offer more sophisticated targeting and measurement. The shift is transforming traditional distributors into data-driven solutions providers for marketers seeking performance across fragmented video landscapes. […]

If the idea of letting a multitude of identity technologies bloom is going to yield favor rather than fragmentation, the industry will hope that those standards can rapidly integrate. That is just what LiveRamp has been doing, signing its latest deal to create interoperability for its own solutions and those of Yahoo ConnectID. In this […]

CANNES — As privacy becomes paramount and third-party data faces increasing scrutiny, “clean rooms” are emerging as a much-talked-about tool for businesses. But, according to Travis Clinger, SVP of Activations & Addressability at LiveRamp, it’s not the clean rooms themselves that hold the power, but their functionality and their ability to facilitate secure, meaningful data […]

CANNES — Over the last year, “clean room” technology has rocketed in popularity, as a means to enable privacy-compliant data integration. But it’s not just data that needs to get integrated, it’s also the clean room tools themselves. That is according to Travis Clinger, SVP, Activations & Addressability, LiveRamp. In this video interview with Beet.TV, Clinger […]

SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems? Travis Clinger thinks so, and he wants to see a solution before things get out of control. In this video interview with Joanna O’Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, […]

SAN JUAN, PR — Little by little, more new TV ad inventory is becoming addressable, as new connected pathways light up IP-enabled streaming. But, even as this happens, is the industry really making the best use of the latest software? In this video interview with Beet.TV, one ad-tech exec warns one of the hottest tools […]

It is an ad-tech world some think is beset by “fragmentation” problems. But Travis Clinger sees that world coming together in a spirit of collaboration and interoperability. In this video interview with Beet.TV, Clinger, SVP, Activations & Addressability, LiveRamp, says the upcoming Beet Retreat 2023 San Juan is the place where a better ecosystem could […]

SANTA MONICA — Few people relish the sight of gathering economic clouds. But Travis Clinger can see the sun on the other side of the storm. While many people see the rise of “addressable” media like connected TV as best enabling targeting capability, Clinger, SVP Activations & Addressability, LiveRamp, says the same tech can also […]

SAN FRANCISCO – How can ad platforms hope to front up against Google and Facebook when the fabric of ad targeting is being ripped apart? By laying a new infrastructure, says Travis Clinger. Third-party cookies are being deprecated by browser makers and Apple is switching its Identifier For Advertisers (IDFA) system to opt-in by consumers […]

SAN FRANCISCO – Apple is blowing up a key piece of infrastructure many advertisers use to target iOS users. But, whilst many in the industry are fearful of the impact of IDFA changes, a growing number are coming to believe they also represent an evolution toward a more-effective, more-robust and more-trustful relationship with audiences. The […]

SAN FRANCISCO– Addressability boils down to how a marketer engages with a consumer. But what does it mean to drive a meaningful consumer journey? In an interview with Beet.TV’s Jon Watts, Travis Clinger, vp of global strategy and partnerships at LiveRamp described how his company is aiming to drive this. For LiveRamp, crafting this engagement […]

Giving publishers better tools to understand the all-over identities of their audiences is the key that will help them compete for advertisers against big tech platforms. That is the growing consensus amongst a cluster of companies aiming to use so-called “identity graphs” to help publishers fight the “walled gardens” of Facebook and Google. “People spend […]