TripleLift

CANNES — As viewers turn to mature, ad-supported streaming services, are there still opportunities to elevate the CTV ad experience? TripleLift is observing the changes in consumer behavior and aiming to enhance the CTV ad experience with a focus on the consumer, says Rachel LaMura, VP of Product Marketing at TripleLift. In this video interview with […]

CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved targeting and engagement compared to linear TV, fragmentation remains an obstacle. Brands are pushing for faster development of capabilities that […]

CANNES — The future of advertising may well lie at the intersection of two of the fastest-growing channels – connected TV (CTV) and retail media. But marrying the two is not without its challenges, says Annie Vines, Senior Director of Business Development at TripleLift, in this video interview with Beet.TV. CTV offers a premium, high-impact advertising […]

It used to be considered a technical tool for selling-off cheap inventory – now programmatic is helping facilitate major ad placements and drive creative innovation. Andrew King, VP of Product at TripleLift, highlights this shift, emphasizing the pivotal role of programmatic in the CTV space. In this video interview with Beet.TV editorial director Lisa Granatstein, […]

LAS VEGAS — 2024 is finally the year when it seems the cookie will crumble. On January 4, 2024, Google began rolling out Tracking Protection for 1% of a randomly-selected group of Chrome users, due to ramp-up through 2024. For advertisers, the impending changes will affect everything from campaign setup to reporting and measuring. Jennifer […]

According to eMarketer’s latest forecast, US connected TV (CTV) ad spending will near $30 billion in 2024. But that amount could go higher if the industry can give the market certainty and security over the looming problem of ad fraud. In this video interview with Beet.TV, Jonathan Teitloff, Sr. Director, Product, CTV, TripleLift, explains the […]

SANTA MONICA — If it looks like the party is over for digital identifiers, the party is just getting started for true data about your own audience. One solution to the deprecation of identifiers like cookies and IDFA is so-called “identity matching”, software which aims to stitch together available signals. In this video interview with […]

ORLANDO — By now, most people understand that “native advertising” means an ad unit presented in a seamless way that fits both the aesthetic and the experience of the container channel. But how can “native” work in TV when the content, by definition, changes on a second-by-second basis? In this video interview with Beet.TV at […]

After a “golden” era of connected, subscription TV, a new wave of ad-supported service is emerging – but ad buyers need to catch up. That is the view of one ad-tech exec working on ushering in new formats and new ad currencies. In this video interview with Beet.TV, TripleLift’s Michael Shields explains how the opportunity […]

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

TripleLift, the ad-tech company that was founded to enable scaled and automated trading of native ad formats for publishers, is taking an investment from Vista Equity Partners to fund its continuing push into connected TV (CTV). Vista, a enterprise software investment firm with 480 private equity deals under its belt, already owns several leading ad-tech […]