Trustworthy Accountability Group
To OpenX, Take Digital Quality Standards ‘And Run With Them’ Is The Path Success
SAN FRANCISCO – Investing in quality seems to be paying off huge for OpenX, the world’s largest independent advertising exchange. It just capped its 10th straight year of revenue growth, fourth consecutive year of profitability and its nascent video business saw 5,000% revenue growth in 2017. To CEO Tim Cadogan, the industry as a whole […]
Condé Nast’s Norton: Video ‘Our Core Medium’ For Storytelling
Condé Nast has decided that while text and images will remain at its roots, video storytelling is the publisher’s path to the future. “Video has to be the core medium by which we tell our stories,” says Jim Norton, Chief Business Officer and President of Revenue. Given its significant investments in premium video to date […]