Tubi

SANTA MONICA, CA — In the three years since it was acquired by Fox for $440 million, Tubi has expanded its catalog tenfold. But that’s not the only secret to the TV streamer’s success. In this video interview with Beet.TV, Mark Rotblat, Chief Revenue Officer, Tubi, says the platform is amassing a significant viewership by […]

CANNES — The streaming landscape has revolutionized the way consumers engage with content and advertising. As major players continue to expand their streaming services, they are increasingly focused on delivering a seamless user experience and leveraging data to improve advertising effectiveness. In a recent panel discussion led by Jonathan Steuer, executives from three companies shared […]

CANNES — “Personalized, data-driven, and highly engaged” – these are the hallmarks of Tubi, the largest and fastest-growing streaming AVOD platform in the United States, according to Melanie Brown, Director of Advanced TV Products. With more than 50,000 titles in its library of content, the platform boasts a user base of 64 million monthly active users. […]

Almost a decade after he co-founded Tubi, and despite selling to Fox for $440 million, Farhad Massoudi is happy not to have a smash hit. While subscription video services has boomed, many fuelling their growth with the pursuit of tent-pole productions, Massoudi is happy with niche, long-tail content. In this video interview looking back with […]

SAN JUAN, Puerto Rico — After a year in which it created a FIFA World Cup FAST channel and saw more viewer growth, Tubi plans to “lean in” further on sports programming. The free, ad-supported TV (FAST) service, in its own latest annual report, says 2022 total viewing time (TVT) was up 44% annually. In […]

SANTA MONICA — From where Mark Rotblat is sitting, life looks pretty good. And it likely isn’t just the glow from the fall California sunshine. At Rotblat’s Tubi, a streaming TV service that is free to viewers, he is delighting in paid rivals’ current difficulties. And, in this video interview with Beet.TV at Beet Retreat […]

You know times have changed when an upstart OTT TV service can launch a channel for the upcoming FIFA World Cup, one of the most premium sets of sports rights in the world. Tubi’s new FIFA World Cup FAST Channel is likely a product of sitting alongside Fox Sports in FOX Entertainment, which acquired the […]

In a challenging business environment and with traditional TV viewing waning, a growing number of brands and their ad agencies are leaning into connected TV. There, they can employ data-driven buying, targeting and measurement. But what’s the right balance of digital and linear, and how can buyers wring the best effect from the new channel? […]

Advertisers have more ways to reach audiences who are consuming media on a wider variety of devices, including smart TVs, tablets and mobile phones. Fox Entertainment aims to help brands to connect with consumers, whether they watch traditional linear TV or streaming video services like Tubi, which parent company Fox Corp. bought last year. “Tubi […]

LAFAYETTE, CA – When TV advertising rebounds, it’s going to be a game enjoyed by different players. Shifting viewing behavior has been compounded by pandemic business economics. In this video interview with Beet.TV, Mark Rotblat, CRO of Tubi, the ad-supported video platform acquired by Fox last year, says that leaves providers in the category sitting […]

As AVOD connected TV services line up behind SVODs to take their share of eyeballs and ad spend, it seems they are having to roll up their sleeves and get manual. In this video interview with Beet.TV, Tyler Fitch, VP, Advertising Partnerships at Tubi, says that Tubi is building on its heritage in automated TV […]

LAFAYETTE, CA — While advertisers are bracing for the end of third-party cookies and mobile device identifiers to track online audiences, providers of over-the-top video services have functioned in a cookieless environment for years. Instead, they have developed first-party data about viewers, and enriched the information with third-party sources. “As an OTT company, we have […]

LAFAYETTE, CA – Could a partnership with a consumer data agency help a fast-moving OTT TV service capitalize on an unexpected boom in viewing? Today, Tubi announced it has done a deal with consumer credit profiling and data provider TransUnion which lets it add offline purchase and profiling data to the existing first-party data Tubi […]

The OTT streaming service Tubi will be acquired by Fox Corporation, it was announced today. Last month at the Beet.TV executive retreat, we interviewed Tubi CRO Mark Rotblat about the company.  We have republished the interview and story with today’s news: It may be a fundamentally different business model, but there is one thing advertiser-supported […]

SAN JUAN, PR — After a couple of years of subscription video-on-demand boom (SVOD), a new model is emerging to capitalize on rumored “subscription fatigue”. Advertiser-supported VOD (AVOD) is bringing ad support back on the agenda, even as the rise of pay-for video services brought many to conclude that the era of ad-funding was over. […]

Tubi doesn’t just see itself surviving the streaming wars, it sees itself winning. Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the […]

Buyers of digital media and buyers of traditional television are “kind of meeting in the middle” when it comes to OTT and connected-TV” is the viewpoint of Premion’s Jim Wilson. They are attracted not just by audience reach but tying business outcomes to exposures. A division of TEGNA, Premion is an advertising platform for regional […]

Advertising-supported streaming television provider Tubi has a new partnership with Samba TV to measure reach and frequency gaps across linear and OTT. The move comes as Tubi is introducing first-position, guaranteed ad pod impressions along with 60- and 90-second formats, trailers and sponsorships. “The marketplace for ad-supported is a coiled spring,” Tubi Chief Revenue Officer […]

LAS VEGAS—Now that the Tubi streaming movie and television service is “across everywhere,” it’s hoping that subscription fatigue helps it continue to be an advertising-supported complement to Netflix in the face of mounting streaming competition. “Before us there was YouTube and Netflix and that was it,” says Chief Revenue Officer Mark Rotblat. “We are across […]