Turner Broadcasting

SANTA BARBARA — If sports TV channels ever find themselves priced-out of the fast-changing live TV rights, well, Turner Sports may be well placed to reach the right fans, regardless. In this video interview with Beet.TV, Laurie Shackell, VP of advanced media at Turner Sports, says her company is aiming to offer advertisers exposure to […]

With all of the change happening in the television world, it’s nice to have professional sports in your portfolio. It’s one of few things “that’s keeping the old traditional ecosystem healthy,” says Turner Broadcasting’s Howard Shimmel. But it’s also nice to stay ahead of the audience targeting curve by using data science to analyze viewing […]

LAS VEGAS – Everyone agrees that data can help to inform better video advertising targeting. The question is how best to do it. The narrow range of options was the focus of a Beet.TV panel discussion at CES 2017 conducted at the OMD Oasis at The Venetian. It brought together representatives of 605, NBCUniversal, Omnicom […]

LAS VEGAS – Fewer but more impactful and relevant ads per commercial break aren’t going to happen overnight. But it’s the beginning of a road the industry must start to travel so as not to lose both current and future viewers of linear television. This was the consensus of media sellers and audience targeting specialists […]

Pure programmatic buying of television ads in a real-time, automated fashion is not happening at any kind of scale today and probably won’t for a few years, according to the Chief Investment Officer for OMD USA. However, “A lot of the benefits from programmatic thinking are starting to come into the marketplace, mostly through the […]

Heading into CES 2016 in Las Vegas, Turner was just rolling out its Ignite insights-powered unit, designed to enhance the television advertising viewing experience. Turner Ignite returns to CES 2017 armed with case studies showing how branded content and standard ads paired in pods lifts campaign engagement. Ignite evolved from the realization that the TV […]

MIAMI – Maybe it’s fitting that a panel about the promise of advanced television advertising takes place in the state that brought us the Ringling Brothers. While data is fueling more qualitative audience targeting decisions, media agencies and their clients can be forgiven if they often feel like perpetual jugglers. What becomes clear from the […]