TV Gla
Kia Drives Brand Awareness Via NBA User-Gen Videos
LOS ANGELES — Automaker Kia is working with the NBA for a second year on an effort to drive brand awareness via a video campaign tied to the NBA All-Star game, in an example of how user-generated video content can intersect with entertainment marketing, says Dimitry Ioffe,CEO and Founder of the agency TVGla, in an […]