tvot

Dynamic ad insertion – through which, video channel owners can swap in and out ads as content reaches viewers – is a growing phenomenon. Just before Christmas, one such technology provider, Elemental Technologies, scored a $14.5 million investment for the prospect. “What’s really driving a lot of DAI (dynamic ad insertion) – at least in […]

Advertisers reared on a generation of scientific online targeting and measurement may pour scorn, nowadays, on the relatively imprecise medium of TV – but new television techniques with a digital flavor may change that, says an ad tech exec. “Buying television has always been about buying audiences – but the measurement hasn’t been there,” David Miller, […]

In a big year for video technology vendor Kaltura, the company acquired Tvinci, an outfit that helps content owners create over-the-top TV experiences. But more customers than just TV companies want to use video nowadays. “Visual experiences are becoming part of our lives, transforming the way we learn, entertain, work,” Kaltura president and co-founder Michal Tsur says […]

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female focus this year in its pivot. “When a drama […]

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the “inflection year” of 2014: “We’ve just seen 28 transactions across the video Lumascape, […]

So far in the history of advertising, marketers have had to satisfy themselves with measuring the effectiveness of their spending against relatively soft outcome metrics, like clicks, views or consumers’ propensity to buy. But now some marketers are beginning to demand publishers and networks charge them only when ads have generated an actual sale. “The […]

One of the industry’s celebrated digital marketing chiefs says using his company’s own data about consumer behavior will become key to future campaign management. “Data will become more and more important to every single piece of media that we buy,” Mondelēz International global media and consumer engagement VP B. Bonin Bough tells Beet.TV in this video interview. […]

SAN FRANCISCO –  Television is the next big thing where video is naturally migrating, says Doron Wesly, head of market strategy for digital ad tech company Tremor Video. “It’s where the connected TV is still very much in its infancy,” he says. “But we know there’s a huge audience there.” Americans are streaming an average […]