United Airlines
‘The World’s Most Addressable TV Screen’? United’s Kinective Takes Flight: Richard Nunn
In an age of distraction, many advertisers wish they could tap into a captive audience. Well, there can be few more captive viewers than those on a jet plane. That’s why United Airlines recently launched Kinective Media, billed as the world’s first traveler media network of scale. In-flight Addressability With over 165 million passengers flown in […]
Like Sponsorships, Content Marketing Requires Connecting With Audiences: Momentum Worldwide’s Weil
LOS ANGELES – If you could hold a mirror to the current world of content marketing it would largely reflect what’s been happening for a long time in sports and entertainment sponsorships. One of the elemental rules is that just borrowing enthusiast audiences doesn’t cut it unless you actually connect with them. “It’s not about […]