upfronts

Too often, media buyers see potential customers as ‘users’ or targets.’ They forget that advertisers are in the business of telling stories to real people. That’s the assessment of Michael Piner EVP, Advanced Advertising Mediahub. “The idea here is, that we’re trying to get to humans. Not screens, not platforms. Humans,” he told Beet.TV. “Their […]

Rooster Teeth was supposed to own the YouTube ecosystem for gaming. Then the company was poised to build out an independent, viable subscription video service. Then the company was supposed to help AT&T learn gaming and Gen Z. Today, Rooster Teeth has evolved – or pivoted – to become a fan community for fans of […]

Mark Marshall shares one thing with his predecessor. On the subject of measurement and currency, he’s impatient. I wold love to say we’ll make huge progress,” Marshall, told Beet.TV about the. industry’s efforts toward embracing alternatives to Nielsen. “We continue to spin our wheels a bit. Marshall, who was just named NBCU’s interim chairman of […]

Advertisers have more ways to reach audiences who are consuming media on a wider variety of devices, including smart TVs, tablets and mobile phones. Fox Entertainment aims to help brands to connect with consumers, whether they watch traditional linear TV or streaming video services like Tubi, which parent company Fox Corp. bought last year. “Tubi […]

It will be a new and nimbler Fox traversing the UpFronts and Cannes this year, evangelizing live events and enabling “the right mix of methodology and optimization” for audience targeting. “We are excited about the new portfolio,” Dan Callahan says of Fox Corp. following the sale of film and television assets to Walt Disney Co. […]

AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to reserve video inventory with publishers via FreeWheel. “We see it as very important with the upfront season coming up for […]

So-called “programmatic” ad-trading techniques may be more commonly associated with fast-moving, low-tier ad slots than with premium TV slots that are fought over months in advance – but the former can serve the latter, too, says an ad exec. “In the TV world, there is a very different supply and demand dynamic,” Comcast Cable’s advanced advertising […]

CANNES, France —  Advertisers will spend less on US broadcast TV this year because viewers are moving gradually to other platforms, according to media agency OMD’s regional boss. “We will end up seeing US upfront total spend being slightly down versus a year ago,” OMD US CEO Monica Karo tells Beet.TV. “That is this natural progression […]

Dave Morgan says  Simulmedia, is taking an important step by participating in upcoming US TV ad-buying upfronts for the first time. “It’s been something we’ve watched from the sidelines as a spectator,” Morgan tells Beet.TV. “For the first time, we have positions on both the sell side and the buy side.” Simulmedia brings an avalanche of […]