usa today

Turns out that lots of entrepreneurs are great content creators, but most of them lack a broad enough platform to reach lots of people like them. “We want to be that platform to really help bring their voice to life,” says Bill Shaw, President, Entrepreneur Media. Entrepreneur not only provides these personalities with a high-profile […]

LAS VEGAS — USA Today is currently in production on a second “season” of its own virtual reality series, as it gears up to offer brands new ways to sell into the medium. A year ago at the Consumer Electronics Show, chief revenue officer Kevin Gentzel announced to Beet.TV the company would be making daily VR content. Now […]

How does pricing for branded content shape up against that for display ads? The two are like chalk and cheese, suggests Gannett national sales president Randy Kilgore. “It’s very different because it’s not a formula,” Kilgore tells Beet.TV in this video interview. “Some of these things are six-month programmes where you send people out and do videos […]