Velocity
WHOSAY’s Influencers Engage With Parent Viacom’s Audiences
Since 2010, WHOSAY has been pairing brands with influencers to help brands engage with audiences. When the company was ready to permanently link itself to a major media industry influencer, it engaged with Viacom. “We always wanted to be able to participate with our services alongside the power of a television Upfront and the distribution […]
MEC’s Focuses on Predictive Analytics, Marla Kaplowitz Explains
LAS VEGAS — As part of its expanded focus into predictive media tools, WPP media agency MEC paired up with client AT&T and Mashable at the recent CES show to bring a real-time approach to the event coverage for AT&T, says Marla Kaplowitz, CEO of MEC North America, in an interview with Beet.TV at CES. […]