Verica Djurdjevic
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
LONDON, UK — While other UK public service broadcasters continue their strategy of building their own streaming services, Channel 4 is also venturing out, in search of younger viewers. While it continues to major with its own All 4 platform, which is being renamed simply “Channel 4”, the broadcaster has re-ignited a partnership with YouTube […]