video advertising

BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite. “We ingest the archive from a publisher, look at […]

BOSTON – When placing video ads inside walled digital gardens, should you engage those gardens directly or through an intermediary? The direct route, according to Pixability’s Bettina Hein, comes with a fox and a henhouse. The Pixability story is concise: Many advertisers don’t want the lion’s share of their video ad dollars going to Facebook, […]

CHICAGO — Digital video is performing highly as an advertising medium, and nearly approaching the volume of TV in some quarters, says one of the leaders of venerable media metrics house comScore. “You need about three times as many display impressions to get to the same lift in impact which you get with video,” co-founder […]

COLOGNE — The odds are still stacked in publishers paper when it comes to selling online video advertising, industry executives continue to observe. “One thing that continues to be true is the scarcity of quality video inventory, which is a blocker for more widespread adoption of online video,” GroupM’s programmatic unit Xaxis’s UK MD Nicolas Bidon tells […]

COLOGNE — Video ad management platform FreeWheel is looking to international and ecosystem growth following its recent acquisition by cable operator Comcast. “We’re powering ad decisioning and management for 90% of broadcast community in the US,” FreeWheel’s global solutions and corporate development SVP Frans Vermeulen tells Beet.TV in this panel discussion with LUMA Partners founder and CEO Terence Kawaja, […]

Slate magazine wants to sell more video ads – it just needs to use text to get there. “What’s next is video, video, video – we need to get more video on the site,” says Slate associate publisher Anthony DeMaio. “We’re doing four million streams a month – it’s still a very small percentage of […]

After agreeing to merge this spring, video ad tech firms Ebuzzing and Teads see a big future for publishers out there. “Publishers can put preroll ads in front of the videos content they create,” says the companies’ North America GM Jim Daily. “But a finite number of impressions are available – they sometimes struggle to […]

CANNES, France — To reach its full potential, video advertising still needs to cross several hurdles surrounding viewability, measurement and cross-screen viewing, says Scot McLernon, Chief Revenue Officer for video advertising company YuMe, in an interview with Beet.TV. “We have a lot of advertisers that have tried video, and advertisers that want to get into […]

The realization that as many as 40% of video ad views may be faked by publishers has given rise to systems measuring true “viewability” for advertisers. But one ad tech vendor says ad buyers shouldn’t trust “viewability” numbers when they are produced by publishers themselves. “The key for viewability is to make sure that the measurement […]

LOS ANGELES — Digital advertising trading desks are growing up – and some are growing too big for their boots, says one video ad tech vendor. “Trading desks are starting to do more, there’s lots of things the trading desks are evolving to provide ,” says Videology‘s enterprise solutions head Pete Hagerty. “Trading desks are attempting […]

Advertisers are being dazzled with premium-grade publisher names by salespeople who instead give them low-quality sites as inventory, says one ad tech exec. “Right now, the whole business is getting away with it,” says Jun Group CEO Mitchell Reichgut. “The client is seeing the big names (of sites on which they will appear) but they […]