video

LONDON – Those ads that follow users around the web with a banner for a vacation after they browsed for a vacation may soon be more than just banners. “The ability to retarget someone with a video as as opposed to just a display ad adds an interesting new dimension,” the EMEA president of Publicis-owned […]

AOL is touting 16 new video series to advertisers at its 2014 NewFronts event in Brooklyn. Leading the slate, Making A Scene With James Franco will see the actor-director and friends re-make much-loved scenes from old movies. “They’re going to re-do them with a twist – it’s going to be highly social,” AOL’s video president […]

It may have taken some time, but now ad tech platform operators can sell advertisers on identifying the proportion of their ads actually viewed by humans with a degree of industry backing, says one such operator. “The MRC (Media Ratings Council) and IAB (Internet Advertising Bureau) have now defined a standard,” says BrightRoll‘s marketing operations […]

The popularity of editorial video amongst mobile web users is growing fast at Time magazine’s website. “About 20% of video views on Time.com are happening on mobile web,” GM Craig Ettinger tells Beet.TV. “That’s up from just over 10% a year ago.” Ettinger credits the site’s recent responsive redesign, which makes the site more attractive […]

LAS VEGAS — Combine Adobe’s Primetime video suite and thePlatform’s mpx video management service and what do you get? Customers “can get to market faster”, says Adobe’s business development principal Kevin Towes. “We have entered in a non-exclusive agreement to co-sell each other’s products,” Towes says, after the pair announced technical integration, which gets each […]

LONDON — Advertisers are being urged to quit viewing spending allocation as an “either-or” between TV and online video, and instead buy both together for campaigns. “We’re entering in to an economy where there are friends with benefits – video and TV working together,” says video advertising technology platform vendor Videology‘s head of global TV […]

LONDON — From Google’s Loon to Facbeook’s drones, the internet that Silicon Valley’s giants will create in Africa will be quite different to the one back home. With many first-time consumers adopting mobile devices before desktop, Africa may be a vision of the west’s media future. “The rate at which the mobile phone has grown […]

SAN FRANCISCO — So much greater are video ad prices compared with standard display, there is a more pressing need to inject programmatic platforms with price control mechanisms, if video advertisers are to adopt the mechanisms, says one programmatic expert. “There’s such a limited quantity of video … there hasn’t been the need to have […]

LONDON — The Washington Post already invested in its Post TV online video brand last year. Now it plans to increase editorial video volume and to make more video available to native ad brands. “We’ll be telling more stories using more video content than ever before,” chief revenue officer Kevin Gentzel tells Beet.TV. “We’ll lead […]

LONDON — The Guardian’s publisher will post annual digital revenue up by a quarter to over £70 million ($116 million) for the year ending March, CEO Andrew Miller tells Beet.TV. Although many in the industry report worsening ad rates, the Guardian Media Group CEO says: “We’re seeing a hardening of our CPMs.” The group will […]

LONDON — Nearly two years after launching, HuffPost Live, Huffington Post’s effort to reinvent rolling TV news, is on the verge of breaking even, says HuffPost’s CEO. “We’ve gotten to more than 100 million video views on a monthly basis now,” Jimmy Maymann tells Beet.TV. “We need scale to appeal to TV buyers – we’re […]

LONDON — The New York Times must halt its digital advertising decline as a priority, says CEO Mark Thompson in this interview with Beet.TV Advertising, which historically has only ever grown since digital media are themselves growing platforms, fell again by a small amount during the publisher’s last quarter. “We are absolutely determined to get […]

In a sign of the growing importance of online video advertising technology, two of the sector’s vendors are merging – and say they plan to go public next year. Ebuzzing, which was co-founded by French web entrepreneur Pierre Chapaz, and Teads, a French ad tech firm bringing new formats to market, say they are combining to […]

LOS ANGELES — “Best-in-class content is alive and well” as new distributors and marketers alike take the opportunity to reach consumers, says an ad agency exec. “We’ve seen an explosion of the golden age of content,” UM WW’s north America president Sarah Personette, who was Facebook’s own agency relations director until 2013, tells Beet.TV. “Consumers want and […]

All manner of companies is shooting to make digital advertising that’s “addressable” – targetable to individual users across devices. But when will, if ever, will there be a single standard for that lens? “That’s still an open discussion,” says global product manager Stefan Maris of TV-syncing ad technology service Civolution. “One of the discussions we are […]

Desktop devices took an early lead when team-based sports news publisher Bleacher Report launched its video initiative two and a half years ago. Now the handheld has drawn level on points. “Mobile has caught up,” video VP Bill McCandless tells Beet.TV, adding that mobile traffic sometimes trumps desktop for Bleacher. “Because it’s weekend-driven, we see mobile […]

PALM SPRINGS, CA — The idea that many online video ad views are not really generated by actual viewers has been gathering pace lately. But could it really be that video content makers are defrauding their own system? Video ad tech firm Collective‘s inventory VP Travis Lusk is pointing the finger at freelance videographers hired […]

Ad campaign creativity has been lost in the multi-platform digital age as advertisers have rushed to cram their broadcast ads in to a range of very different screens, according to a panel of frustrated ad and measurement executives. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. “We’ve spent so much money […]

Jun Group is a video advertising platform on the move after raising $2.5 million in debt funding last month – and one direction it’s moving is mobile. The New York-based outfit helps brands place video ads and sponsored content on Jun’s network of premium web publishers like Business Insider and CNN. “Seventy percent of the […]

French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. “Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.,” business development head Pierre de […]