video

Las Vegas-based startup blurbIQ has an exciting vision for livening up video ads. And now it it can bring that vision to a wider audience, following a deal with LiveRail. CEO Scott Reese tells Beet.TV in this video interview blurbIQ‘s technology, which adds games and other engagement features in to video ad inventory, plugs in […]

Arlington-based startup Veenome is using some nifty-sounding analysis technology to help publishers get better bang for buck from their video. Now it’s about to process a whole lot more video, following a deal with the Collective video ad network. Founder and CEO Kevin Lenane tells Beet.TV the service processes viewers’ video page clicks: “We figure out […]

Brands should chill out about not having control of popular new online platforms and embrace them with unique, native ad creative, says a Publicis digital executive. “People who engage with video on a brand-owned site are watching, say, a minute of it,” according to Digitas media group director George Hammer. “When you take that content […]

The ad industry is fond of considering video inventory either low-grade fodder or “premium”. But Mindshare’s North America Chief Strategy Officer Jordan Bitterman tells Beet.TV the distinction depends on the goals of the advertiser. “One marketer may say ‘premium’ content has to be shot by a famous director, has got to have celebrity talent on […]

NEW YORK – Many video ad practitioners bemoan a persistent lack of quality ad space in the industry. But one exec thinks online operators should learn the value of scarcity from certain TV networks. “On BBC America, we have half the commercials as anyone else,” says BBC Worldwide digital sales EVP Mark Gall. “A lot of […]

NEW YORK — AOL’s ambitious video operation, AOL On, doesn’t need to operate a proper TV network – because it’s digital-only original shows are already proving effective, says an exec from the outfit. “We see a lot of effectiveness when there’s something uniquely digital about it,” AOL On operations VP Michael O’Connor tells Beet.TV’s Video Ad […]

ANAHEIM — Over the weekend, YouTube creators and fans gathered at the annual VidCon convention to celebrate online video. We had the opportunity to speak with VidCon co-founder John Green to find out more about the convention and some of the other projects he’s working on. John and Hank Green, the VlogBrothers, started YouTube in […]

The New York Times, which recently put all of its news videos outside of its metered payment package, plans to make “significantly more” video to boost advertising income – after both digital and print revenue fell during Q2. “The appetite, specifically from advertisers, for opportunities to do video advertising on The New York Times is […]

Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]

Much of the energy in advertising nowadays is coming from data-driven algorithms that super-target just the right ads to just the right audiences, as this recent Sunday Times feature pointed out, noting the death of creative “mad men”. But two ad tech executives speaking at Beet.TV’s Chicago programmatic video ad summit said algorithms can serve […]

CHICAGO – Online video is booming – but not enough to make for a big programmatic advertising business yet, one video ad exec tells Beet.TV. “Video is beautiful because it tell a story (for advertisers),” data company eXelate‘s marketing chief Khurrum Malik says in this taped panel interview at Beet.TV’s Chicago programmatic video ad summit. […]

The world of advertising buying is becoming a binary distinction between classical media buys and the booming world of programmatic, real-time bidding, which sees systems automatically buy and sell space based on pre-loaded criteria. Now one of the online video display ad space’s biggest players, Videology, has re-tooled its platform to offer both. Its new […]

CANNES — InMobi has been known as a big name in mobile advertising for most of its five years in operation. But those five years predate the smartphone and tablet boom. Now the outfit is mulling its options for adding such services to its client offering. “We are evaluating various different strategies as to what makes […]

CANNES – Some folk would have you believe in a straight, linear migration of dollars from television advertising to online video advertising. But that’s not how ad trading desk software vendor Accuen Media‘s CEO Josh Jacobs sees it. “We’re starting to have much more interesting conversations with the television buyers saying, ‘How do we engage […]

CANNES – With video advertising growing at such a pace currently, the number of technology suppliers in the chain could balloon and then shrink in a wave of M&A, one sector exec says. “There is an absolute expectation that consolidation will have to happen at some point,” Ryan Jamboretz, the EMEA SVP of one vendor, […]

CANNES – One of the world’s most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. “Overnight, we updated 1.7 billion games back in March. We’re doing over 100 million views a month,” Rovio chief marketing officer Peter Vesterbacka told […]

CANNES – Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households around the world,” Microsoft’s advertising and online corporate VP Frank Holland said. […]

Online video advertising is taking off – because most of the ads are just plain ol’ TV commercials. Ruth Cartwright, the broadcast director at GroupM’s Maxus agency, told Beet.TV at the recent London Video Ad Strategy Summit her outfit is spending six to 10 percent of clients’ budgets on online video ads. “Ninety percent of the clients […]

Data-driven, automated video inventory buying (AKA programmatic buying) is “the future for video advertising,” according to one advertising executive working in the space. “With online video combined with traditional TV, we have much more precise targeting possibilities,” Rosa Markarian, the EMEA region product development director of GroupM’s Xaxis audience profiling unit, told Beet.TV during the […]

Many advertising execs are advocating the amalgamation of video ad buying across TV and online. But, at Beet.TV’s recent London Video Ad Strategy Summit, the online investment head of GroupM’s MediaCom agency, warned a single piece of creative must be judged very differently across the two formats. “There’s a tendency to want to revert everything […]