Videology

CANNES—Sensing that “convergence was finally emerging” on the buy- and sell-side of the cross-platform universe, Amobee placed a bet last year with its acquisition of Videology. “Timing is everything,” Amobee Chief Strategy Officer Philip Smolin said at the 2019 Cannes Lions Beet advanced TV leadership event. There was no doubt that consumers had completely changed […]

PHOENIX – Converge and you will find convergence seems like an apt metaphor to describe the combination of Amobee and Videology. Easing the way forward is the ability to “make sure that connected TV starts to look like linear,” says Amobee’s John Rogers. Six months ago, multichannel video demand-side platform Amobee acquired Videology. Now the […]

SAN JUAN, Puerto Rico—Having acquired the assets of Videology last summer, Amobee picked up solutions for the sell-side and, as a result, stands to be “the most broad and deep omni-channel platform,” says GM of Business Development, Tony Yi. Singtel’s Amobee now seeks to simplify the delivery of advertising across all channels and screens—including video, […]

MIAMI – What’s the best way to approach television targeting and measurement? And what’s the value of “waste” in the form of TV ad impressions? These and other topics were the focus of spirited and insightful debate at the recent Beet Retreat Miami 2017. Following are some of the more cogent exchanges during a panel […]

MIAMI – The next generation of television—as represented by things like the ATSC3.0 standard—is now in sight. Then again, so is the moon. To hear panelists at the recent Beet Retreat Miami explain it, lunar landings might be easier to achieve than getting TV broadcasters en masse to quickly embrace the future. Asked by moderator […]

MIAMI – Put several media industry professionals on a panel and ask them about the challenges of television and video audience measurement and you’re going to get lots of lively conversation. Along with some very blunt observations about just what’s holding back the progress of “advanced TV.” So it was at the recent Beet Retreat […]

MIAMI – The old adage “don’t take it personally” will be upended in the world of advanced television. Respecting viewer attention and guiding them to relevant content are going to be critical elements in perpetuating the ad-supported business model. Such observations arise when people in key positions peer beyond what’s currently happening in the TV […]

MIAMI – If you could change just one thing tomorrow that could speed up the advanced-television business, what would that be? Maybe nothing that would have an immediate impact on the way things were done—inertia being what it is—but it’s good to ponder the question anyway. This was the approach taken by Ashley J. Swartz, […]

MIAMI — The medium of television is moving faster than than it has in decades, maybe even ever, as new opportunities to deliver, measure and monetize programming emerge almost weekly. In advertising, buyers are getting excited about a world in which planning moves beyond the broad demographic audience targeting of yore, to a world of […]

MIAMI – As the advertising industry seeks to unify premium video and traditional television, there is a need for speed and there are speed bumps. Given these dynamics, it’s fair to ask whether consolidation on the adtech side will drive the most change or will it be the increasing demands of advertisers for greater outcomes […]

MIAMI – Yes, digital media and traditional TV are converging, but there’s much yet to be learned about improving the advertising viewing experience across screens. Moving from impression-based metrics to understanding consumer attention will help move things along. Some thinking holds that video is video, regardless of the platform, as sellers are more frequently combining […]

MIAMI – Viewing of premium video continues to shift from desktop to the big television screen. Underlying the transition are big increases not only in video views and full-episode player content consumption, but also a surge in watching live sports in over-the-top environments. Citing the FreeWheel Video Monetization Report for the second quarter of 2017, […]

MIAMI – Brand marketers want more accountability and predictability for their video campaigns, and more creative versioning based on viewer profiles will help deliver it, according to Jason Baadsgaard. The Chief Revenue Officer of Eyeview says the desire for more predictability involves helping marketers figure out how various inputs—among them audience, calibration, media and creative—actually […]

MIAMI – Viewers are way ahead of the television and video ecosystem, which remains siloed in some quarters. But there’s an inevitable shift happening that will culminate in both a unified currency and inventory pool. With over-the-top and set-top box viewing at about 50%, the big TV screen still accounts for four out of five […]

MIAMI – From a perch like that of Joanna O’Connell at Forrester Research, it’s hard not to see the big picture in the roiling television business and what needs to change. Whether it’s the “insane” practice of continually chasing lower CPM’s or the “chicken-and-egg” Netflix business model. Overall, the Principal Analyst believes that things are […]

MIAMI – About six months ago, dataxu unveiled the first self-serve platform for custom, audience-based buying of connected-TV inventory. “I’m always surprised by what our customers are now coming up with,” says Tore Tellefsen, the company’s VP of TV Solutions. dataxu started down the road of expanding its OneView audience management platform some four years […]

MIAMI – It’s not just the television industry that’s undergoing massive change as linear slowly cedes to other viewing options. Marketers, meanwhile, must embrace new forms of measurement as table stakes in their efforts to keep pace with that change. For both, the question becomes “How can we enhance the speed of change,” says Matt […]

MIAMI – When the current-day Acxiom was founded in 1969 as Demographics, “people-based marketing” was basically direct mail. Having acquired LiveRamp in 2014, Acxiom is looking to be the predominate provider of identity graphs across digital and television. LiveRamp has long been active in the digital space, using both personally identifiable and anonymous information from […]

MIAMI – When full-service ad agencies started unbundling their media departments in the 1990’s, the media landscape was a whole lot simpler—as in no digital. This is reflective of why when GroupM unveiled Team Arrow Partners for its client Target about 18 months ago, the announcement declared “Analytics and creativity are no longer opposing forces” […]

MIAMI – Investor decks for martech ventures are typically rosy if not a bit over-the-top in their marketplace prognostications. Then there is the one that Tru Optik put together in 2014 as it tried to project the scale and growth for consumer uptake of OTT and connected-TV by 2018. “For every single one we actually […]