Videology

Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology. The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s customers within their existing dashboard of Mediaocean’s Spectra product. In […]

Videology has established a strong profile for itself by helping TV ad buyers make intelligent decisions to buy online video ads. Now it wants to help them buy good old fashioned TV ads in the same way. The New York-based company is opening a dedicated TV practice. As CEO Scott Ferber tells The Wall Street Journal, […]

COLOGNE — Imagine the highly targeted advertising the web is great at plus the broad reach that only ye olde TV can deliver. Old-fashioned broadcasters have long resisted but are now warming to the idea, says one online video technology boss. “The IP capabilities are so great right now, that makes it easy to focus […]

COLOGNE, Germany —  The cookie-less nature of the mobile market is challenging for marketers, but video tech vendors are working closely with partners to overcome those inherent hurdles, said Jana Eisenstein, SVP Global Accounts at video ad platform Videology, in an interview with Ashley J. Swartz, Founder and CEO of Furious Minds for Beet.TV. “We are working with […]

COLOGNE, Germany — Online video advertising won’t boom until better quality video content exists to encourage TV advertisers in to the medium, according to a video ad tech platform exec. “There are various factors holding us back,” Videology global media director Jana Eisenstein said during a Beet.TV session produced at DMEXCO, moderated by Ashley J. Swartz.. […]

COLOGNE, Germany — As online video moves past its early growth stages, advertisers and media agencies believe it can play a key role in boosting overall advertising revenue and CPMs for their businesses, according to a Forrester study, commissioned by Videology. Video has the potential to drive the effectiveness of ads thanks in part to more data-driven […]

Traditionally, US customers adopt digital technology faster than those elsewhere around the world. But, when it comes to embracing new, data-driven approaches to selling video advertising, European broadcasters have got out of the gate first. “The interaction between TV and digital distribution channels is actually way more linked up than we’ve been seeing in the […]

CANNES, France — Advertisers are increasingly buying spots in online video ads through private exchanges, not on open exchanges, in order to guarantee quality inventory. “The majority of our clients are using private marketplaces … not just going out in to open exchange,” according to video ad tech platform Videology‘s chief development officer Ryan Jamboretz. […]

CANNES, Lions — More top-end publishers will be trialling so-called “programmatic” technologies for automating and controlling online ad trading in the next few months before they jump aboard next year, says one exec from a programmatic video platform. “(In the) second half of 2014, we’re going to see a lot of new players jumping in,” Videology‘s […]

Programmatic buying in worldwide markets is focused on premium and high-end content and that’s helping to grow the business globally, says Ryan Jamboretz, Chief Development Office at ad platform Videology, in an interview with Beet.TV. “You see a lot of private network deals, and existing trading deals with media sellers and clients accessing the highest echelons […]

LONDON — Programmatic online advertising control techniques have become popular in web channels; now broadcasters and video operators are ready to shed scepticism toward the technology, says an exec with a bird’s-eye view of the market. “Increasingly, the community is appreciating that programmatic is premium,” says video ad tech firm Videology‘s Head of Global TV Strategies, […]

LAS VEGAS — America’s patchwork TV provider landscape means linear’s move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. “We’re very complex (in the US), there’s a lot of people involved in that change,” says the company’s north America development […]

LONDON — Advertisers are being urged to quit viewing spending allocation as an “either-or” between TV and online video, and instead buy both together for campaigns. “We’re entering in to an economy where there are friends with benefits – video and TV working together,” says video advertising technology platform vendor Videology‘s head of global TV […]

LOS ANGELES — Digital advertising trading desks are growing up – and some are growing too big for their boots, says one video ad tech vendor. “Trading desks are starting to do more, there’s lots of things the trading desks are evolving to provide ,” says Videology‘s enterprise solutions head Pete Hagerty. “Trading desks are attempting […]

There is no straight line from planning a textual or pictorial display ad campaigns to doing so for video, says one video ad tech exec. “A lot of the technologies that were built and deployed in the online display world don’t translate well in to video,” says Videology‘s development SVP Brent Gaskamp. “Some people have […]

Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new numbers show how strong that belief is. This report commissioned by video ad tech group Videology from Forrester finds a majority of advertisers, agencies and media organizations believe ad campaigns will […]

The year ahead is finally the one in which TV advertisers can target specific viewers, thanks to online targeting, predicts one ad tech vendor. “The promise of addressable television, which has been worked on for over a decade, actually will begin to take off in 2014 in a major way,” Videology CEO Scott Ferber tells […]

The apparent shortage of premium video inventory against which brands can advertise is being driven in part by insufficient verification for who is really watching what, says one ad exec at the sharp end. Group M data unit Xaxis‘ audience strategy manager Evan Hanlon blames “shortage” partly on the “lack of our ability to verify […]

Advertisers should think of basic 15- and 30-second digital video ads as the “blank canvas” for interactive creative ad engagements, according to an executive from video ad tech vendor Videology. “There’s a second layer of optimization around the interaction with the audience,” product GM Rich Astley tells Beet.TV. He says Videology’s own technology offers basic interactivity […]

The growing sophistication of both TV and online data is making cross-platform media mix modeling more reliable, says Mark McKee, Senior VP Global Marketing and Strategy at Videology in an interview with Beet.TV. “The first party and third party purchase behavior is effective in reaching and delivering both brand and sales metrics,” he says in a conversation […]