Viewability

Viewability of video ads varies widely depending on the ad environment. That’s the finding of a just released report from Tremor Video’s VideoHub unit, analyzing viewability of 2.3 billion video ad impressions in the first quarter. During that time period, Tremor found that the average viewability clocked in at 83%. Viewability refers, quite simply, to […]

CHICAGO – Of the many pieces of data being brought to the video ad chain by software developers, amongst the most important should answer the question: “Is this video really being watched by a viewer?” TubeMogul CEO Brett Wilson’s company has open-sourced code to let advertisers see what percentage of a video window is really […]

CHICAGO  –   Having  a clear set of analytics around where video ads appear on publisher pages has become essential to advertising agencies who are demanding more accountability.   This movement has lead to the introduction of “viewability” tools from several players including Tremor Video’s VideoHub, a consortium lead by TubeMogul and a product from Vindico. The […]