WarnerMedia

Until now, the promise of targeted TV advertising has been held back by its available time slot within cable systems. But that is about to change, as Canoe Ventures announces four national programmers – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia – are enabling expanded national addressability. In this video interview with Beet.TV, Noah Levine, Head of […]

Amid a tumultuous period in which its owner AT&T agreed to spin it out into a merger with Discovery, WarnerMedia has set itself up to count its audiences across platforms, by announcing the winners of a beauty contest. WarnerMedia has picked Comscore, iSpot.TV and VideoAmp from a field of up to around a dozen hopefuls […]

Once upon a time, the ability to target ads at individual linear households was confined to just two minutes of local cable air-time per hour. But new services have expanded the addressable ad opportunity. As a result, addressable TV is coming out of the shadows. In this video interview with Beet.TV, WarnerMedia Ad Sales VP […]

Bringing live sports back to television last year was a herculean effort that challenged broadcasters, sports leagues and advertisers to pivot quickly to engage with fans. Turner Sports, the division of AT&T’s WarnerMedia whose network brands include TBS, TNT, TruTV and AT&T SportsNet, pushed through the pandemic’s disruptions as a major provider of sports entertainment. […]

Around the world, advertisers that pinned their strategies on delivery against premium content are praying for a resumption in top-tier sports and other programming. Until then, broadcast groups are thinking creatively to give them the next best delivery opportunities – and ensure ad budgets can keep flowing. In this video interview, Amit Chaturvedi, EVP, Product […]

Through a 30-second spot for AT&T, Courageous – the branded content studio unit of WarnerMedia, was tasked with finding a way to showcase that the mobile network company was there for its customers during a time of need, the Covid-19 crisis, in a way that was authentic to the brand. What resulted was an ad […]

The coronavirus is forcing everyone to think creatively. And that includes how marketers find their audiences when the delivery mechanism they expected to use just isn’t available. Case in point – to find viewers who would otherwise have watched sports events that have been cancelled, some brands are turning to audience targeting, which helps them […]

SAN JUAN, PR — Until now, the shimmering promise of targeted TV ads was stuck in a marginal concept – that it could only be executed in live, linear TV, and only within a sliver of ad inventory. But that is all set to change. US addressable TV is going national. In a session dubbed […]

SAN JUAN– Addressability is an area that many are focused on this year, and WarnerMedia is no different. In an interview with Beet.TV at the Beet Retreat in San Juan, David Porter, vp of ad innovation and programmatic at WarnerMedia, emphasized that he’s excited about the progress they’re making in national linear addressable capability. They […]

With HBO Max poised to become the latest subscription TV streaming service in May 2020, many are starting to speculate how the offering will shape up amongst a growing competitive set. That’s something Jeremy Toeman can help with. HBO parent WarnerMedia in November hired Toeman as chief product innovation officer in its Innovation Lab, which […]

They are two of the key developments being touted to revolutionize TV ad buying – but are “deterministic” targeting and outcome attribution really up to scratch? During “Data Activation, the New Tool for Programmers”, a panel convened at Beet Retreat In The City, executives held a refreshingly frank discussion on the true state of two […]

“Addressable” TV technology promises advertisers the ability to precision-target ads at individual households. But, over the last year, Beet.TV has heard several executives say that nationwide roll-out must be solved if the opportunity can truly be unlocked at scale. Now WarnerMedia is gearing up to make announcements on how it wants to unlock that opportunity. […]

A marketing industry which has traditionally measured proxy metrics that came prior to a hard-to-see eventual purchase now needs to change to consider the end goal as its prime destination. That is according to one man whose primary medium has not always been considered adept at measuring through to actual consumer purchase – but, for […]

In addition to unveiling new and returning series, WarnerMedia used its UpFront presentation today to share case studies showing linear television’s impact on business outcomes and discuss its upcoming SVOD and AVOD services. “What I’m thrilled about is that we’re going to be showing a lot of results,” WarnerMedia President of Ad Sales Donna Speciale […]

LAS VEGAS—As Xandr Media begins to cross-pollinate data and technology with Turner and other AT&T family entities, it wants the outside world to know that from a supply-side platform standpoint, its doors are open. “The welcome mat is out. It’s got neon lights around it,” says Xandr Media President Rick Welday. Roughly four months after […]