WAVEMAKER

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and […]

Google may have given third-party cookies a stay of execution to 2023 – but the trend is undeniable. Browser cookie deprecation, plus limits on mobile identifiers imposed by Apple amongst others, are limiting traditional  targeting methods used by advertisers. In this video interview with Beet.TV, one ad agency executive says technology can come riding in […]

In the emerging age of “responsible media”, you could be forgiven for thinking that marketers would want to exert more human control over production and placement. But, increasingly, artificial intelligence algorithms are proving they can restore the primacy of ad creative. That is what a host of industry executives discussed when they gathered on June […]

My guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet […]

Traditional TV viewing may be waning – but TV’s new tricks mean the medium remains an important part of a leading agency’s media planning. That is the view of an experienced advertising exec who has skated on both sides of the ice. In this video interview by Beet.TV guest host Tim Spengler of Amobee, Vinny […]

The life of a modern media exec is all about balancing amazing new capabilities with traditional tech that is actually drying up. Case in point – GroupM agency Wavemaker is having to negotiate the ongoing deprecation of audience identifiers like cookies. But, even as it does so, the agency is embracing advanced new tools, says […]

The 2020 NewFronts, taking place virtually at the end of this month, will happen through the lens of an industry reshaped by the pandemic. Businesses have had to innovate more than ever during COVID, particularly around their spending strategies for marketing and advertising. In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the […]

She calls it “positive provocation” – a strategy of challenging clients.  For Wavemaker U.S. CEO Amanda Richman, it seems to be a winning approach for both  managing clients and winning new ones, she explains in this interview with Beet.TV The GroupM agency recently landed the Novo Nordisk Danish pharmaceutical giant with a reported annual media […]

CANNES—Wavemaker’s US CEO, Amanda Richman, assumed her position in the fall of 2017 to help launch what was then GroupM’s newest agency. In this interview with Beet.TV at the 2019 Cannes Lions, she discusses how outcomes and values have risen in importance for marketers and why direct-to-consumer brands are leaning into traditional media. A condensed […]

The year 2018 was one of considerable change for WPP, from the top of its management to its various operating companies and GroupM offerings. But it’s possible to map the road forward largely with one word: simplify. As in, make things as simple as possible for the biggest of clients and the teams within GroupM […]

ORLANDO — After a spate of controversies in the last couple of years, ad agencies are enduring choppy waters, as many brand clients look use software, for themselves, to execute some of the traditional functions of their agencies. A recent Association of National Advertisers (ANA) survey showed 35% of marketers expanded their in-house media buying capabilities […]

CANNES – How does a huge marketer like Nissan convince its procurement people to explore new, non-traditional ways of reaching audiences and measuring those efforts? “We have this kind of internal joke that right now we have more pilots than American Airlines,” is how Allyson Witherspoon, Nissan’s GM for Global Brand Engagement, explained it. At […]

CANNES — The construct of “The Four Ps of Marketing” has been in circulation for some decades now. But old needs a reboot. In this video interview with Beet.TV, Wavemaker global chief client officer Aaron Smith redefines the “Ps” for a new era. “The old ways of building relevance no longer work,” he says. “To really […]

CANNES — Brands and agencies have more data thane ver before – so why is it getting more difficult to prove the real outcomes of marketing? In this video interview with Beet.TV, Wavemaker global head of strategy Stuart Sullivan-Martin says proving value is getting harder, not easier, as two imperatives of marketers come together in […]

CANNES – Like many industry executives, Amanda Richman applauds the “shared sense of purpose” among parties looking to advance measurement capabilities and experiment with new ad formats instead of “letting those conversations sit at a committee level.” When she eyes the video landscape, Richman sees it evolving toward the opportunity for more precision targeting without […]

A Puerto Rico devastated by last year’s Hurricane Maria is on the verge of its next hurricane season. “And there are still problems,” says GroupM’s Phil Cowdell. There will be more storms and “people are still living under roofs with plastic tarpaulins…there are still people who don’t have power. So what we have to do […]

Almost 12 months to the day after Group M merged its MEC and Maxus agencies, the combined entity finds itself starting up just as everyone talks about the prospect of the sun setting on ad agencies. But Wavemaker, which started up in September, is responding to the talk of agency disintermediation with a clear plan. […]

It was one of the latest steps in a series of ad agency reconfigurations. But what are the founding philosophies of Wavemaker, the agency formed from the merger of Group M’s MEC and Maxus? In this video interview with Beet.TV, global CEO Tim Castree offers three pillars… Marriage of media content and technology: “Media is not just […]

There are “point solutions” – and then there are “what’s the point?” solutions? In ad-tech, many software vendors are risking ending up in the last category, as a dizzying array of function-specific tools risks confusing buyers. That is according to one agency boss communicating how technological complexity is actually working against buyers and their vendors. […]

What’s old is new again – but, in advertising, the old practices have also received a pretty significant upgrade. So says Tim Castree, global CEO of the Wavemaker agency formed from the merger of Group M’s MEC and Maxus. In this video interview with Beet.TV, Castree says traditional TV viewing is declining – but, by […]