Web Video

By now you might think that all the millions invested in preventing digital ad fraud, the industry would have the problem licked. Not so, according to Scott Marsden, President, Media & Analytics at Quigley Simpson. “It’s a huge problem,” he told Beet.TV. “It stems across every screen and every platform.” Including of course, connected TV, […]

There have been some doubters when it comes to the potential impact of blockchain in the advertising business. Adam Herman, Executive Vice President, Chief Innovation Officer at Zimmerman Advertising is a big believer. Herman has been employing technology from the startup Blockboard for numerous clients’ campaigns. And thus far, the technology is saving them money […]

Matt Wasserlauf, founder and CEO of Blockboard, sees the growth of connected TV advertising as a perfect money for the ad industry to undergo a necessary ad tech reset. He knows it won’t be easy. Having built and stewarded a previous startup through the early days of digital video advertising, Wasserlauf has seen what happens […]

Teads is leaning into measuring attention – for one simple reason – it drives results brands care about. While there has been a great deal of interest in tracking attention in the ad world,  much of it has been focused on finding better ways to evaluate creative or media outlets. But through its research, Teads […]

Just in time for the 2023 NewFronts, the IAB released new research on the growth of video ad spend universe. Perhaps not surprisingly, connected TV spending is booming. So much so that it’s quickly becoming on par with traditional TV, Eric John, Vice President, Media Center, IAB told Beet.TV. “CTV is an incredibly high focused […]

Digitas, the big digital agency that started the NewFronts six years ago, has seen a dramatic growth in the marketplace for Web original video and an expansion of its industry event to now include over a dozen big content producers including AOL, Conde Nast, Google/YouTube, Hulu, Microsoft, Vevo, Yahoo and others. With the explosion of […]

Justin Ezarik, better known as web video superstar iJustine, was in New York last week the Digtal NewFronts  to announce her new show on AOL On about wearable tech.  We spoke with her at the AOL show about her new show and her advise on how to succeed with original Web video. Justine recently signed […]