Wenda Harris Millard

Welcome to this episode of the BeetCast. I hope you’ve had good,  relaxing summer. Here in the Beet patch  we are ramping up with a number of projects including our weekly podcast.  We are very pleased to be back for a new season – and a huge thanks to Transunion for sponsoring. We are kicking […]

After a year of unpredictability, brands are striving to get closer to guaranteed business outcomes. But, to do that to best effect, they are going to need to start acting before the campaign has ended. That is the view of Wenda Harris Millard, the industry veteran who is now vice chairman at strategic advisory MediaLink. […]

CANNES – Shortened by one day this year, the Cannes Lions International Festival of Creativity attracted fewer agency people. But there was a 30% increase in attendance by brand marketers and a 20% rise in the number of consulting firms, according to MediaLink Vice Chairman Wenda Harris Millard. So the Festival is still a “very […]

The rules around consumer consent for digital tracking will be reset this coming May – but not everybody is yet prepared to change their business to cope. The European Commission’s General Data Protection Regulation means new measures that must be followed by any global company processing EU citizens’ data, with penalties of up to 4% of global […]

COLOGNE – Could it be that Facebook finally considers itself to be a content company? The social media giant’s pledge at DMEXCO 2017 to institute new measures ensuring better brand safety for advertisers is a welcome example of a leadership position on the issue, according to MediaLink Vice Chairman Wenda Harris Millard. “Facebook is a […]

When Wenda Harris Millard discusses the evolution of the Cannes Lions festival she does so with many years of perspective. What she sees now is an efficient venue where people gather to engage with others “who have real implications for the future of their business.” Millard is Vice Chairman of MediaLink, the strategic advisory and […]

If anyone could discern a possible sea change in the formerly one-day event called the NewFront it would be Michael Kassan. The Chairman and CEO of strategic advisory and business development firm MediaLink witnessed its birthing by Digitas and has become an integral player as the event morphed over the years. And so it is […]

Buying television based on audiences as opposed to programming is a welcome evolution to media veteran Wenda Harris Millard. And while the term “quality programming” is in the eye of the beholder, she thinks marketers have every right to know exactly where their ads are running. “I’ve been in the business for a long time. […]

Strategic advisory and business development firm MediaLink is heading to CES 2017 to expose its clients—a mix of Hollywood, Silicon Valley, Madison Avenue and Wall Street—to “immersion and experiences in terms of sensations in marketing,” according to President and COO Wenda Harris Millard. If that’s not enough, there also will be disruption, the kind that […]

Recent industry reports say that advertising revenue from digital media will surpass television this year.  It will be a moment that industry veteran Wenda Harris Millard had doodled as a fantasy headline some 20 years ago, when she was a senior executive at Doubleclick in the early and uncertain days of ad tech, she tells Beet.TV […]

COLOGNE – In just seven years, the DMEXCO exhibition and conference in Cologne, has joined the venerable Cannes Lions and CES, as an essential event in the advertising, technology, media and marketing space, says Wenda Harris Millard, president and COO of powerhouse consultancy Medialink. Millard, who worked with DMEXCO co-founder Christian Muche in earlier days […]

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people entering the industry, says Tim Armstrong, CEO and Chairman of AOL Inc in this video. Also […]

LAS VEGAS — In the not so distant past, CES was a curiosity, albeit a bewildering one for marketers.  Now they are very much part of the conversation and “upbeat” and confident about their role at the  essential show, says Wenda Harris Millard, President & COO of MediaLink, in this interview with Beet.TV She also […]

ON THE SEA OFF THE COAST OF FRANCE —  Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consultancy, explains Wenda Harris Millard, president, in this interview with Dave Morgan. “We are operators.” At Cannes, MediaLink created a a number of high-profile seminars for its clients along visibility for […]

While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with Beet.TV She also speaks about […]