Wes Nichols
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
ORLANDO, Florida – Chief Marketing Officers’ biggest mandate is being able to figure out “Where should my next dollar go,” says Neustar’s Wes Nichols. In other words, how to maximize return on marginal investment. “If I have an extra million dollars, do I put it into marketing or trade funds or into new production innovation?” […]