Whitney Fishman
Brands Need Creators to Reach Audiences That Reject Mainstream Media: Dentsu’s Whitney Fishman
Mainstream news is losing audiences as consumers question its validity and find alternative sources of facts, which have the same potential to mislead or reinforce misconceptions. Amid this cacophony, reliable information becomes more valuable. “Consumers are exceptionally desperate for at least a sense of control and a sense of choice,” Whitney Fishman, executive vice president, […]