wibbitz

First, it was a letterbox. Then, it was vertical. But is the future of video actually… square? Zohar Dayan thinks so. He’s the CEO of Wibbitz, a company helping publishers make videos out of text articles. And, when it comes to distributing those videos through social media, one format wins “Eighty-five percent of the most shared videos on […]

For text-led news publishers, video has been the next big thing for a couple of decades now. Over the years, many have variously launched and shuttered newsroom video studios, alarmed by the cost of a foray in to moving-image. But video has become a quest for higher CPMs for many a publishers, and may finally be […]

Newspaper newsrooms have been saying for years that their future is in video. But video remains hard and expensive to produce for organizations whose core competency is the “inverted pyramid” of text news stories. Enter Wibbitz, an Israeli company that wants to help them out. Wibbitz ingests client publishers’ news articles, runs artificial intelligence on the text and applies […]