Dentsu Plans Broadcaster Partnerships, Attention Focus In 2024

LONDON, UK — Ad agency Dentsu will trial collaboration with UK broadcasters to leverage its own audience insight panel in 2024. CCS is Dentsu’s worldwide survey with more than 400,000 respondents in over 70 markets, comprising 10,500 attributes, giving Dentsu insight into areas such as consumer interests, passions, values, trust drivers, motivations, and needs. Speaking […]