Will Luttrell
In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
The COVID-19 pandemic has forced many advertisers to re-think their spending. But a shocking new report published during the pandemic has given them even more reason to scrutinize programmatic ad-buying supply chains. According to the report by ISBA, the trade body for UK advertisers, the Association of Online Publishers (AOP) and auditor PwC, 15% of advertiser […]
At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency
PALM SPRINGS, Calif — Blockchain technology may be commonly associated with cryptocurrencies like Bitcoin, but there are a host of vendors out there trying to bring blockchain benefits to other sectors, and advertising is not missing out. Among the use cases cited for blockchain in ad-tech is improving transparency by making transactions supremely recordable and […]