will pate
Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate
NAPA, Ca — The so-called “programmatic” buying of online advertising is garnering plenty of headlines, but can mean different things to different buyers, says Will Pate, digital VP of Interpublic’s Canadian agency M2. “The opportunity is to take out that big ad ops piece – the inefficiencies and frictions in the marketplace – and free […]