WPP

It’s no secret that creative has lagged behind marketers’ ability to optimize media campaigns. Turns out that some of the delay derives from creative agency business models. To David Moore, President of WPP Digital & Chairman of its Xaxis unit, it comes down to being able to pull as many levers as possible for clients. […]

BARCELONA — Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending. That is according to the boss of the world’s largest ad agency holding group, WPP CEO Sir Martin Sorrell. Speaking with Beet.TV in this video interview at Mobile World Congress, […]

BARCELONA — The boss of the world’s largest ad agency holding group has come out fighting against back-handers and kick-backs that are rapidly becoming a stain on the advertising industry – and which could ultimately hurt it. “There are some things going on in the industry which are just unacceptable in my view, in terms of […]

HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman […]

HOLLYWOOD, Fl — If you missed the announcement in November, you may not know that another ad agency holding group has enacted another reorganization aimed at making business more client-centric and function-driven. GroupM launched [m]Platform, a “suite” that comprises data analytics, audience insights, data scientists, technologists from across other GroupM divisions, and in to it wrapped Xaxis, its […]

LAS VEGAS —  It is the world’s largest advertising agency holding group. That means WPP operates dozens of owned units, agencies, acquisitions and investments, across the advertising value chain. At time of writing, for example, WPP’s website lists some 400 subsidiaries under its umbrella. CEO Sir Martin Sorrell thinks the situation could stand some tidying up […]

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]

LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]

LONDON – Legacy media needs to join digital in using census-level data for audience targeting and attribution, according to Irwin Gotlieb, Chairman of WPP’s GroupM. “If we look at the effect of our media campaigns and try to do proper attribution on them, we have to do it, we have to get legacy media on […]

LONDON – If where you spend your time and money says a lot about your priorities, AT&T has anted up in a big way on cross-screen addressable advertising with its participation in the acquisition of INVIDI Technologies. “We’ve been spending a lot of our time and a lot of our money on addressable television,” Mike […]

After Outbrain, Taboola, ShareThrough and other native advertising technology offerings, comes Plista. That is the German native ad tech company acquired by Group M two years ago. Since then, the agency’s Xaxis unit has been deploying native ad formats around the world. Now it is finally set to be deployed in the US. “We look forward to launching […]

SEVILLE — With consumer web ad blocking seemingly on the rise, data on the practice ranges from the dystopian to the hysterical. New eMarketer data this week puts a more modest assessment on current levels, pegging UK ad blocking at 14% of internet users in 2015. But its forecast rises to 27% in 2017, commenting: “Once seen […]

BARCELONA — With data suggesting a large percentage of online ad views are being called by fake users (malicious lines of code written by nefarious publishers racking up fraudulent clicks), advertisers have become worried. Now the boss of the world’s biggest ad agency holding group is repeating his call for online platforms to do more for […]

While mobile usage of all kinds has grown in leaps and bounds, mobile ad spend hadn’t yet caught up, but that’s due to change, says Richy Glassberg, CEO at WWP-owned ad serving firm Medialets, in this interview with Beet.TV.  Expect a huge upswing in ad dollars in the next few years to keep pace with the consumer […]

LAS VEGAS – The vast changes in media, technology and data have dramatically transformed  the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, […]

It’s s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been “direct” media sales, meaning transactions that […]

LONDON-   Cablevision, a large U.S. regional cable and Internet provider, long a pioneer in offering addressable TV advertising, has made its first “upfront” deal with Modi Media, the advanced TV unit of WPP.  It is a longterm partnership around addressable advertising. At the Future of TV Advertising Forum in London earlier this month, we interviewed Ben […]

COLOGNE — So far, “programmatic” technology for planning, targeting and trading adverts have revolutionised online display advertising, and has extended far in to digital video. The opportunity in the multi-billion-dollar TV market is even larger – but don’t expect that to happen easily any time soon, according even to an exec from a programmatic ad tech […]

It’s an oft-cited trope in adland that media fragmentation is still on the rise, but GroupM’s Rob Norman believes there’s an end in sight because of the rise of apps.  This is the crux of his DMEXCO keynote address he will present this week in Cologne. Norman points out that more than 80 percent of […]