Wurl

CANNES — Panelists debate the state of programmatic advertising, with mixed views on whether “walled gardens” are beneficial or detrimental. Some argue for more collaboration and simplified processes to reduce confusion for brands. Others suggest “walled gardens with doors” – controlled access that still allows data sharing and interoperability. Overall, the industry appears to be […]

CANNES — Could artificial intelligence help TV ads resonate better with surrounding content, thereby improving their performance? That is the premise behind a new contextual ad product from streaming platform Wurl. In this video interview with Beet.TV, VP of advertising engineering Mikey Garcia says the company is using AI to understand and match emotions between […]

CANNES — Can you put a price on emotions? For advertisers, Wurl, thinks it has found a way. The company offers tools for video monetization, allowing advertisers to deliver content across various platforms. Its latest product, BrandDiscovery, allows advertisers to precisely match their ad with the context and emotion of a scene, right before the […]

MIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience. For Peter Crofut, VP of Business Development at Wurl, the answer lies in the harmonization of ad content with the viewer’s emotional state. In this video interview with Beet.TV, Crofut emphasizes the importance of emotional congruence, suggesting that […]