Xbox

NEW YORK — Many broadcasters, cable and satellite operators have, over the last couple of years, rushed to bring their programming to new mobile and tablet devices. Next on the product roll-out list are living-room boxes. “We’re seeing a lot of major operators and programmers aggressively working toward delivering simulcast across a wide breadth of […]

CANNES – With Connect technology part of the new Xbox One device, which has many millions of users, Microsoft has presented a “real game changer” to the media world with many possibilities says Norm Johnston, chief digital office for Mindshare Worldwide, the big global media unit of WPP’s GroupM. We spoke with him on Thursday […]

CANNES – Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households around the world,” Microsoft’s advertising and online corporate VP Frank Holland said. […]

With Microsoft’s May 21 announcement about the upcoming release of Xbox One, the successor to Xbox 360, CEO and Founder of Furious-Minds Ashley J. Swartz says Microsoft is clearly deploying an entertainment platform rather than a gaming platform. During the presentation, gaming wasn’t mentioned until about 30 minutes in when EA came on stage, Swartz […]

BOSTON – While the Xbox grows as a pervasive digital video platform, the number of video apps is quite limited, controlled by Microsoft, but that will likely expand says Brightcove CEO David Mendels.  He says that Brightcove is readying several implementations for the game console. We spoke with him earlier this week at the Brightcove […]

At the first day of the Digital New Fronts in New York today, Microsoft presented its video portal of lifestyle channels called StageDoor,  unveiled a series of new programming including an an 8-part documentary series about the impact of climate change, and touted its cross-device platform for video programming which includes MSN, Xbox and Windows […]

MONACO — In a major alliance with Microsoft, France Telecom’s Orange is delivering its offering of television channels to its customers  via the Dailymotion app on the Xbox in France, explains Stephanie Hospital, EVP for Digital in this interview with Beet.TV

Xbox Live has been an increasinly popular platform for video news consumption, and NBCNews.com has substantially increased the number of apps and content it is surfacing on the Microsoft gaming platform, TechCrunch reports.