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Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
LAGUNA BEACH, CA – Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base – but the shape of the audience is not the only thing that is changing. In this video interview with Beet.TV, Colin Petrie-Norris, CEO of the California company acquired by Comcast in February, says he […]