Yahoo Advertising

MIAMI — The shift towards programmatic advertising is reshaping the streaming TV landscape, delivering scale, addressability, and simplicity in crafting complex TV strategies. With a growing proportion of streaming on-demand TV ads now powered by programmatic, can live streaming TV pull off the same trick? In this video interview with Beet.TV, Beau Ordemann, VP, Head of […]

CANNES — It wouldn’t be the International Festival of Creativity if ad creative wasn’t high on the agenda. But, in a world of advanced targeting and analytics, is the message more important than the medium anymore? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, gives his view. Creativity is […]