Youssef Ben-Youssef

LAS VEGAS — Roku hopes to unveil a series of clean room integrations with its partners by the end of this Q1 2023. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. In this video interview with Beet.TV, Youssef Ben-Youssef, Head of Ad Platform, […]

CANNES — How do you push more innovative ad experiences into the most popular connected TV platform whilst also keeping viewers happy and breaking down industry silos? Youssef Ben-Youssef, Head of Ad Platform, Roku, takes a consultative approach. In this video interview with Beet.TV, he explains how he balances innovation and choice. Format frenzy Roku’s […]

So far in its evolution, header bidding – a software process revolutionizing digital ad sales – has been seen as a a seller tactic. But could the technology also be a boon for buyers? In this video interview with Beet.TV, the director of ad platforms at one of the two leading over-the-top TV device conduits […]