Zerodot
Enhance the Experience, SMG’s Hoffman Advises for Branded Content
CHICAGO — Placement on a site and or media channel is vital to ensuring branded content actually reaches consumers and can be viewed, says Jonathan Hoffman, President at ZeroDot/President Experience Design at Starcom MediaVest Group, in an interview with Beet.TV. In addition, brands should think about how to create a value exchange with their content. “We need to […]