Ziff Davis

PALM SPRINGS, Calif — The publisher whose brands include AskMen, PCMag, Mashable and the Ookla Speedtest service has a clear focus on the tech vertical. But Ziff-Davis doesn’t want to leave its advertisers to rely on off-the-shelf “tech” audience segments to reach their customers. In this video interview with Beet.TV, Ziff Davis Senior Vice President, Strategy and […]

It may have just bought ad-funded Mashable, but Ziff Davis’ portfolio was already stuffed with tech and lifestyle media brands. So how does the publisher plan to adapt to latest ad-tech trends? In this video interview with Beet.TV, Ziff Davis ad ops VP Michael Irenski explains the company likes to roll up its sleeves. Case […]

HOLLYWOOD, Florida — The company which publishes IGN, AskMen and PC Magazine is eager to distribute more video through social networks, seeing them represent inventory to carry TV-style ads. That is according to Ziff Davis CEO Vivek Shah. In this video interview with Beet.TV, Shah says Ziff Davis is making videos for Facebook that carry sponsor […]

PHOENIX – Outgoing IAB chair Vivek Shah, who ignited the industry around  the ad fraud issue with his fiery speech at last year’s IAB Leadership Meeting, says that twelve months on, the problem of fraud has improved with the efforts of both publishers and the the marketing community. But the problem persists and he feels that […]

When Vivek Shah took over at the helm of PCMag.com publisher Ziff Davis, the company was still recovering after emerging from Chapter 11 bankruptcy protection, continuing to sell off properties. If he says so himself, Ziff Davis under Shah may has turned a corner. “Ziff is probably one of the more remarkable turnaround stories in […]

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many platforms are vying to help advertisers capitalize, according to Ziff Davis CEO and IAB chair Vivek Shah. “We’re creating a standard in […]

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in this interview with […]