Zoe Soon

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies […]

SALISBURY, CT — We have had interactive media as long as we have had Nintendo Entertainment Systems, or choose-your-own-adventure books. But three things are different in 2023: The scale of usage. The extent to which younger people live engage in purely interactive environments. The extent to which interactive media are now also advertising media. In […]

 Gaming is a massive entertainment category – an activity that a whopping 90% of Gen Z participates in – but brands are still allocating less than 5% of their media budgets toward the sector. This gap is a big reason why the IAB’s Playfront event is back this year in New York. According to Zoe […]