Zynga
Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting
Mobile games are often ripe for programmatic advertising. But the mobile ad space has been rocked over the past few years, as Apple and others have cracked down brands on tracking consumers across different apps. Zynga has found gamer behavior to be a viable alternative solution. “I think mobile has the most traditional ad opportunities […]