Since the advent of Web video, in-stream advertising has dominated the medium. Now, forced by consumer demand, device proliferation and a changing marketplace where buyers and sellers demand more quality views around premium content, the industry is moving beyond the pre-roll.
Advertisers and publishers are embracing other ad units that include “native” ad units, “in-page” units and other format.
These new opportunities will be subject of The state of “Life Beyond the Pre-Roll,” a two-hour Beet.TV industry leadership summit held in Chicago on December 3. Presented by Teads, the program will feature 10 senior agency executives and publishers in a series of fireside chats and brief panel discussions.
The entire program is being produced for video distribution by Beet.TV
Participants will include:
Elaine Boxer, Director, Industry Initiatives, IAB
Mark Book, VP.Director Social.Content, DigitasLBi
Jim Daily, Managing Director, North America, Teads
Anthony DeMaio, Publisher, Slate
Michael Kraut, VP, National Sales, Cars.com (Gannett)
Lindsay Lichtenberg, VP, Director – Publishing Platform and Partnerships at Starcom MediaVest
Jill Langan, Strategic Planning Director, Maxus
Stephanie Mustari, Director, Programmatic, Media, Havas
Laura Rowley, VP of Video Production and Product) at Meredith Corp
Wednesday, December 3
Soho House
113 N Green St
(Map)
Networking Breakfast from 8:30 9:30
Program is 9:30 – 11:30
For information, contact info@beet.tv
