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Why Ad Servers Matter: Mediaocean’s Bill Wise on the $500 Million Innovid Acquisition

Ad serving is the essential"railroad track" that connects the digital ecosystem, explains Bill Wise, CEO and C0-Founder of Mediaocean in this Beet.TV video interview on reasons behind the acquisition of Innovid. The new company will combine Mediaocean's Flashtalking and Innovid's ad servers. They will become an independent ad-tech company at scale, that is "not conflicted." The merger, which is expected to close early next year, will increase efficiencies in the the programmatic supply chain, providing greater yield to publishers, Wise adds.

Posted on 11/22/2024 at 4:48

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