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From Cologne to Miami: The Brilliance & Drive of Christian Muche

The former German Yahoo marketing and sales executive stood up the wildly successful digital industry expo DMEXCO in Cologne in 2008, during the financial crisis, eventually drawing the global digerati, including Facebook's Sheryl Sandberg and nearly the entire digital industry. In 2021, in the aftermath of the pandemic, he launched his next act, POSSIBLE, an expo and conference in Miami Beach which last year drew 5,000 attendees. Periods of uncertainly create opportunities says Christian Muche, founder of both events, in this interview for Beet.TV. For Christian, event success comes from careful participant curation, [...]

Posted on 02/13/2026 at8:38

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