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Horizon Media’s Katie Comerford: Organizational Change Is the Main Barrier to AI Adoption
CANNES, France — Agencies and brands have access to sophisticated AI tools, but getting employees to incorporate them into daily workflows presents …
We Want Your TV Ad to Ring Up at the Checkout: Christine Foster of Kroger Precision Marketing
Out-of-Home Is the Last Scaled Reach Medium Standing, Says Clear Channel CMO
Walmart Connect’s Khurrum Malik: Branded Content Series Drives 37% Sales Lift for Participating Brands
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
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Horizon Media’s Katie Comerford: Organizational Change Is the Main Barrier to AI Adoption
CANNES, France — Agencies and brands have access to sophisticated AI tools, but getting employees to incorporate them into daily workflows presents …
We Want Your TV Ad to Ring Up at the Checkout: Christine Foster of Kroger Precision Marketing
We Want Your TV Ad to Ring Up at the Checkout: Christine Foster of Kroger Precision Marketing
CANNES, France – For years, marketers have treated b…
Out-of-Home Is the Last Scaled Reach Medium Standing, Says Clear Channel CMO
Out-of-Home Is the Last Scaled Reach Medium Standing, Says Clear Channel CMO
CANNES, France — Out-of-home advertising remai…
Walmart Connect’s Khurrum Malik: Branded Content Series Drives 37% Sales Lift for Participating Brands
Walmart Connect’s Khurrum Malik: Branded Content Series Drives 37% Sales Lift for Participating Brands
CANNES, France — Integrated commerce programs combin…
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
IAS’s Srishti Gupta: Media Quality has Shifted ‘From Protection to Growth’
CANNES, France — As AI-generated content floods digi…

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