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The Trade Desk’s Zoë Mann: Publishers Find New Leverage as Outcomes Beat Cheap Reach
RANCHO PALOS VERDES, CALIF. — Cheap reach once had the advantage. Social platforms and walled gardens held the logged-in relationships with consumer…
Adtech’s Awards Racket, AI Disruption, Logo vs. FOMO: LUMA Partners’ Terry Kawaja
Adtech’s Awards Racket, AI Disruption, Logo vs. FOMO: LUMA Partners’ Terry Kawaja
Brooks Brothers Bets on Service, Not Points, to Win Next-Generation Loyalty
Brooks Brothers Bets on Service, Not Points, to Win Next-Generation Loyalty
George Castrissiades of Teads Exposes CTV’s Shell Game: Premium Prices and Mystery Shows
George Castrissiades of Teads Exposes CTV’s Shell Game: Premium Prices and Mystery Shows
Adtech Needs Referee, Not Another Player With a Whistle: Shinka CEO Kieran Greene
Adtech Needs Referee, Not Another Player With a Whistle: Shinka CEO Kieran Greene
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The Trade Desk’s Zoë Mann: Publishers Find New Leverage as Outcomes Beat Cheap Reach
RANCHO PALOS VERDES, CALIF. — Cheap reach once had the advantage. Social platforms and walled gardens held the logged-in relationships with consumer…
Adtech’s Awards Racket, AI Disruption, Logo vs. FOMO: LUMA Partners’ Terry Kawaja
Adtech’s Awards Racket, AI Disruption, Logo vs. FOMO: LUMA Partners’ Terry Kawaja
Adtech has no shortage of people willing to congratu…
Brooks Brothers Bets on Service, Not Points, to Win Next-Generation Loyalty
Brooks Brothers Bets on Service, Not Points, to Win Next-Generation Loyalty
The oldest apparel brand in America is rethinking wh…
George Castrissiades of Teads Exposes CTV’s Shell Game: Premium Prices and Mystery Shows
George Castrissiades of Teads Exposes CTV’s Shell Game: Premium Prices and Mystery Shows
Connected television was supposed to make advertisin…
Adtech Needs Referee, Not Another Player With a Whistle: Shinka CEO Kieran Greene
Adtech Needs Referee, Not Another Player With a Whistle: Shinka CEO Kieran Greene
The advertising technology industry has a remarkable…

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