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Partnership with Allen Media will Make News Advertising Cool Again: Anoki AI’s Abbey Thomas

NEW YORK – At the IAB NewFronts 2026, Abbey Thomas of Anoki AI had a message that might make media buyers do a double take: thanks to a new partnership with Allen Media Group, advertising in news may no longer feel like a reputational gamble. Speaking with David Kaplan of Beet.TV, Thomas laid out how AI-powered contextual analysis is turning what used to be a blunt instrument into something more precise. Or at least something that does not panic at the word “news.” Why news is no longer the third rail for [...]

Posted on 03/30/2026 at7:05

IAB NewFronts 2026

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Commerce Media Needs Transparency, Teamwork and Fewer Hidden Fees: Yahoo DSP’s Beth Gross

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Organic First, ROAS Last: Havas Is Rethinking Retail Media From the Ground Up

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Martech Needs Fewer Buttons and More Brains: Dentsu X’s Maggie Summers

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CTV’s ROI Challenge: Why Premium Features May Be Undermining Returns

SAN JUAN, Puerto Rico - The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing - could they actually be hurting advertisers' bottom lines? As marketers layer more bells and whistles onto their CTV campaigns - think audience targeting, content [...]

Hispanic Audiences Are Mainstream, Not Optional: TelevisaUnivision’s Richard Bertodatti

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Three Pillars for Retail Media Network Success in a Crowded Market

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Wunderkind’s Adam Gendelman: Pause Ads Drive 79% Lower Cost Per Action Than Other CTV Formats

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Trust Is the Real Currency in Commerce Media: Chase Media’s Lauren Griewski

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Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data

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OpenX’s Erika Loberg: Attention Should Measure ‘Real Human Engagement,’ Not Just Screen Presence

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Advertisers Chasing Chatbot Intimacy Confront Obstacles: U of Digital’s Tameka Kee

SAN JUAN, Puerto Rico - Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, so the rush to capitalize on generative [...]

FreeWheel’s Alex Ibarguen: CTV Fragmentation Is ‘Very Much an Identity Problem’

Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as an industry often talk about it as an inventory problem, but it’s very much an identity problem as well,” Alex Ibarguen, director, platform sales, independent & [...]

Streaming Has Passed Linear – Now Roku Wants to Prove CTV Can Perform

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Streamers Line Up to Support the Kids of Puerto Rico

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Ogury’s Nicolas Bidon: Don’t Use AI to ‘Automate the Complexity’

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