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POSSIBLE 2026 Tops 7,500 Attendees, Announces Lisbon Expansion

MIAMI BEACH, Fla. — POSSIBLE 2026 drew more than 7,500 attendees this week, up from 5,400 last year, as organizers used the event’s momentum to announce an international expansion to Lisbon, signaling ambitions to turn the fast-growing marketing conference into a global franchise. The Portugal launch marks the first overseas edition of POSSIBLE, which has become a major annual gathering for advertisers, agencies, media companies and technology firms since debuting in Miami Beach. The move suggests organizers believe demand for large-scale marketing and media events extends well beyond the U.S. market. Christian [...]

Posted on 04/28/2026 at6:45

POSSIBLE 2026

Recent Videos

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AI Shopping Agents are Still in Beta, Need More Training: Mirakl’s Amelia Van Camp

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HUMAN Security’s Stu Soloman: What Does It Mean for Advertisers When Half of Online Traffic Is ‘No Longer Human?’

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Horizon Media’s Domenic Venuto: AI Positions Agencies As Strategic Partners, Not Vendors

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Creators are Finally Getting Credit for Priming the Pump of Sales

For years, brands have treated influencers as glorified billboards while simultaneously judging them by conversion metrics they were never designed to deliver. The result has often been a mismatch between brand goals and measurement, with creators consistently under-credited for the discovery, trust-building, and purchase intent they generate before a single transaction occurs. That disconnect is finally being addressed as retailers gain the [...]

CTV’s Performance Era Demands Streaming Prove Its Worth: NBCU’s Shepard

The days of connected TV serving merely as a way to chase cord-cutters are over. Streaming has graduated from an incremental reach play into something advertisers increasingly expect to deliver measurable business outcomes. Where brands once viewed streaming as a top-of-funnel branding exercise separate from their performance budgets, they are now demanding evidence that premium video contributes to bottom-line results. "We anecdotally [...]

Beet@20: Peter Naylor of Nielsen Says Personalization Is Coming for Everything

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Late to Retail Media Means Right on Time: Ace Hardware’s Molly Hjelm

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Programmatic TV as a Strategy Is Leaving Money on the Table, Tatari Exec Warns

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Marketers Must Impress Machines in Age of AI: IAB’s Caroline Geigerich

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Philo’s Mike Keyserling: CTV’s ‘Paradox Of Choice’ Is the Real Discovery Challenge for Marketers and Media

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Why Legacy Workflows are Holding Brands Back From AI Transformation

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Xumo Sees the TV Home Screen as Streaming’s Most Valuable Ad Real Estate

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Retail Media Must Grow Up Fast: Albertsons Media Collective’s Brian Monahan

NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. Brian Monahan of Albertsons Media Collective arrived at the Beet.TV AI Media Summit with Horizon Media carrying a message for marketers who are tired of mystery [...]

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WPP’s Puma: Why CTV Demands a Dual Strategy of Scarcity and Agility

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