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Intuit SMB MediaLabs’ Meg Beaudet: Deterministic Data Turns CTV Into ‘True Performance Channel’

LAS VEGAS — Connected TV’s real value as a performance channel happens when advertisers can know exactly who sits in front of the screen, enabling precise targeting that reaches people in their most relaxed, engaged living room state. It’s been a “holy grail” hope since CTV’s earliest days. And in many ways, that hope is being realized now. “Deterministic data is the key that turns CTV into a true performance channel because we really know who’s sitting there in front of the TV now,” Meg Beaudet, head of sales and business [...]

Posted on 02/10/2026 at3:05

Unlocking the True Potential of CTV Through the Power of Deterministic Data, a Beet.TV Leadership Series at CES 2026, presented by Intuit SMB MediaLabs

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Ubiquitous Video Expands High-Impact Ad Inventory: VideoElephant’s Brian Cullinane

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Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath

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Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push

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Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox

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Personalization Inside Physical Stores Underpins Retail Media Strategy: CVS’s Paul Lentz

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Gracenote’s Bill Michels: Scene-Level Targeting Only Works If You Can Do It At Scale

LAS VEGAS — Targeting ads to specific scenes within TV content sounds like the ultimate precision play. The challenge is that precision without scale doesn't spend budgets, and most scene types don't appear frequently enough to matter. “Someone’s in a shower scene, going to sell them soap. How many shower scenes are there? There’s not that many,” Bill Michels, chief product [...]

Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor

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Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing

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Behavioral Data Holds Key to Unlocking CTV’s True Potential, EDO’s Weiss Says

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Amazon’s Charlotte Maines: Vast Authenticated Reach Brings Advertisers’ Storytelling From ‘Doorstep To Bedroom’

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AI Now Underpins the Marketing Operating System: Nissan’s Allyson Witherspoon

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Market Transparency, AI Reshape Ad Buying in Connected TV: Horizon Media’s Samantha Rose

LAS VEGAS – As viewers gain more control over what they watch and when they watch it, Horizon Media is reshaping how it plans for connected TV. Speaking with Beet.TV at CES 2026, strategic investment lead Samantha Rose said CTV can no longer be treated as a single bucket. Instead, Horizon plans across distinct subcategories, including live CTV, subscription video on [...]

Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper

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How to Succeed in Game Ads: ‘Respect the Game World’

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