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Roku Bets on Interoperability as CTV Moves From Reach to Accountability
As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect …
Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone
Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone
Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand
Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand
Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venables
Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venables
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
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Roku Bets on Interoperability as CTV Moves From Reach to Accountability
As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect …
Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone
Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone
For much of modern advertising history, media buying…
Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand
Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand
The advertising industry has a problem, but it might…
Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venables
Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venables
Advertisers spend heavily trying to figure out what …
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
WASHINGTON, DC — Points programs and redemption cata…

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