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Travel Media Catches Consumers at ‘Just the Right Place’ for Perception Shift, Says Initiative’s Medford
The moment a consumer starts dreaming about their next vacation might be the most valuable real estate in advertising. Not too early, not too late &…
Brands are Chasing the Wrong 5% of Shoppers: Channel Factory’s Nerissa Valdellon
Brands are Chasing the Wrong 5% of Shoppers: Channel Factory’s Nerissa Valdellon
MIAMI — Marketers like to imagine consumers carefull…
Havas Media’s Sarah Karges: AI’s ‘Search Answers Sooner’ is Having a Dramatic Impact on Healthcare Marketing
Havas Media’s Sarah Karges: AI’s ‘Search Answers Sooner’ is Having a Dramatic Impact on Healthcare Marketing
Artificial intelligence empowers patients with faste…
MiQ’s Moe Chughtai: Has The TV Industry Adapted To The Reality That ‘The Funnel Is Dead?’
MiQ’s Moe Chughtai: Has The TV Industry Adapted To The Reality That ‘The Funnel Is Dead?’
MIAMI — Marketers operate in environments where cons…
Travel Intent Is Marketing Gold, Not Just a Boarding Pass: Adobe’s Doug Wyatt
Travel Intent Is Marketing Gold, Not Just a Boarding Pass: Adobe’s Doug Wyatt
As marketers continue their hunt for consumers at ex…

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