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NewFronts Arrives Earlier as Media Buyers Plan Year-Round: IAB’s Craig Coleman

Media buyers who like a little extra time to plan their video budgets may want to circle the calendar early this year. The IAB NewFronts is moving up the schedule, arriving in March with a familiar mix of digital video pitches, shiny technology and enough buzzwords to power a small agency brainstorm. Craig Coleman, senior vice president of events and programming at IAB, says the earlier timing reflects how the digital video market now operates. Planning no longer happens once a year. It happens constantly. “NewFronts has moved to an earlier date [...]

Posted on 03/09/2026 at2:54

IAB NewFronts 2026

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AI Agents Are ‘Nascent’ but Data Clean Rooms Are Ready for the Collaboration Era

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Jeremi Gorman of Fanatics Advertising Says the Business Is Bigger Than Your Closet

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Horizon Media’s Alex Stone: AI Dynamics Making Deal Negotiations ‘Take More Time’

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TVision’s Yan Liu: AI Enables Scene-Level Targeting Beyond ‘Genre Blocking’

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