TV’s ‘Front Door’ Now Comes With Deterministic Data and a Side of AI: Roku’s Lauren Benedict

MIAMI – At the Possible conference for marketers, Lauren Benedict, vice president of global ad sales and partnerships at streaming pioneer Roku, delivered a message that probably made half the adtech ecosystem nod thoughtfully while the other half quietly updated their pitch decks to include the phrase “front door to the viewer experience.” Roku, whose advertising revenue jumped 27% from a year earlier to about $613 million in the first quarter, is making a strong case that the streaming wars aren’t any longer just about content libraries and celebrity cameos. They’re [...]

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POSSIBLE 2026 | The New TV Equation, a Beet.TV Leadership Series at POSSIBLE 2026, presented by Tatari