1pm Eastern
Welcoming Remarks
Andy Plesser, Executive Producer, Beet.TV
Keynote Addresses
Kirk McDonald, GroupM NA
Marla Kaplowitz, 4A’s
Adam Gerhart, Mindshare
TV’s Big Transformation: Building a Sustainable Future
Presented by PubMatic
Industry Voices
Adam Gerber, Essence
Ashley Luongo, NBCU
Nicole Scaglione, PubMatic
Christine Grammier, LiveRamp
Mike Fisher, Essence
Fireside Conversations
Colin Petrie-Norris, Xumo + Mike Fisher, Essence
Kyle Dozeman, PubMatic + Adam Gerber, Essence
2pm Eastern
Charting the Future of Digital Advertising with Advanced Technology
Presented by IBM Watson Advertising
Industry Voices
Anush Prabhu, MediaCom
Robert Redmond, IBM
Sean Clayton, Mindshare
Delphine Hernoux, Wavemaker
Xiao Lin, Xaxis
Fireside Conversations
Joanna O’Connell, Forrester + Anush Prabhu, MediaCom
Jason Gaikowski, VMLY&R + Marla Kaplowitz, 4A’s
Randi Stipes, IBM + Kieley Taylor, GroupM
3pm Eastern
Keeping it Real: Data, Identity & A Transparent Supply Chain
Presented by MediaMath
Industry Voices
Bob Liodice, ANA
Alison Pepper, 4A’s
Jeremy Hlavacek, IBM
Max Jaffe, GroupM
Ashwini Karandikar, 4A’s
Laurent Cordier, MediaMath
Fireside Conversations
Marla Skiko, Ford + Amanda Richman, Mindshare
Bob Liodice, ANA + Joanna O’Connell, Forrester
Joe Zawadzki, MediaMath + Kirk McDonald, GroupM
4pm Eastern
A Key Industry Agenda: Cross-Screen Measurement
Presented by Nielsen
Industry Voices
Joanna O’Connell, Forrester
Kim Gilberti, Nielsen
Claudio Marcus, Comcast
Nancy Beekman, Wavemaker
Adam Gerber, Essence
Vinny Rinaldi, Wavemaker
Fireside Conversations
Louqman Parampath, Roku + Matt Sweeney, GroupM
Jennifer Gardner, Unilever + Matt Sweeney, GroupM
Karthik Rao, Nielsen + Matt Sweeney, GroupM
Closing and Thank You
Andy Plesser